'Our efforts are just starting': Mamdani, Bernie Sanders and Alexandria Ocasio-Cortez mobilize the base ahead of New York City mayoral race.

Just over a week before the NYC mayor's race on 4 November, approximately thirteen thousand people filled the Queens stadium for the “NYC Not For Sale” gathering, headlined by Congresswoman AOC, senator Bernie Sanders and the mayoral hopeful assemblyman Mamdani.

The historic open-air venue was completely sold out. City residents of all ages and backgrounds assembled, but it was the youthful attendees that seemed to animate the atmosphere.

Many described the rally as not merely a political event. It was a moment of togetherness, discontent and optimism all at once. For one attendee, 23, of Queens, the motivation to attend was straightforward: “I’m here because the system is broken, to be honest with you … and I feel like we should make a change as a country, and New York City is definitely the place to start.”

Audience Enthusiasm and Views

For a local resident, 29, who lives nearby in Forest Hills, the energy of the event reflected something he hasn’t felt in local politics in a long time. “It’s thrilling that someone who actually might make a difference is appearing in an area that I’m in,” he said. “If it’s here, it’s like, why not? If we’re not gonna be engaged now, then when is the time?”

Another local, Emily, 29, shared a similar enthusiasm: “I think it’s inspiring to be a part of this movement. We even went out to vote earlier today because we were getting in the mindset to be psyched for everything that he’s for.”

The diversity of the audience reflected the city itself. established New Yorkers, recent arrivals, working youth and retirees all were in attendance. For Mitch, 68, from Astoria, it was his initial campaign event of the campaign. “I’m here because, well, I want to listen to what they have to say, and there’s no other strong contenders, in my opinion,” he said.

Major Topics and Public Priorities

For the Astoria resident, the key issues facing NYC right now are “public security, the subway safety, and affordability”, adding that while he’s skeptical about whether Mamdani can fulfill all his pledges, he’s receptive. “I don’t know who’s going to fund all this stuff he wants done … but I’m going in without prejudice, and just hoping somebody is proposing some options.”

Another attendee, 30, also from Astoria, said their top priorities were protecting LGBTQ rights and addressing the city’s housing and cost issues. “I think the assemblyman is doing a excellent work of focusing on everything I’m concerned about,” they said.

Nicole, 30, echoed that sentiment, praising Mamdani’s authenticity: “I feel like he is very genuine in his answers in a way that isn’t common in most politicians. He’s a little less empty rhetoric than usual.”

Rally Speeches and Moments

Mamdani had a distinct theme he was aiming to get across at the rally; diversity is NYC’s greatest asset. At one point, he had a Jewish leader, a reverend, and an imam all on stage together in backing his campaign. Brad Lander, a past contender in this election, also came out to support Mamdani.

The senator received the loudest applause of the evening, tied with only the mayoral candidate. Sanders spoke of the significance of electing Mamdani to the role of mayor not only for the sake of making the city more affordable, but also as a means to make a statement to Trump and the billionaires he has in his circle.

“Ordinary people get a single ballot,” he said. “Meanwhile, billionaires get the opportunity to spend as much as they want to choose the candidates they want. That is the context in which this race is occurring.”

New York governor the governor was the only presenter met with divided reactions, with the crowd frequently interrupting her speech to enthusiastically shout “Increase taxes on the wealthy!” The candidate came out at the end of her speech to, quite literally, stand with her, as if to show the audience the importance of her appearance and backing.

It was a stark difference to Congresswoman AOC, who spoke just after the governor and was met with the audience calling out for her.

When it came time for the candidate to take the stage, the audience had been more than sufficiently hyped. As with the mayoral debate days earlier, he did not hold back at taking jabs the former governor.

“Let our message ring so loud that he can hear them tonight in his expensive rental,” the Democratic candidate said. “Let them be so loud that he can hear them even if he’s in the suburbs tonight.”

But Mamdani did not dwell too long on his opponent, instead devoting the second part of his speech to expressing gratitude to the alliance who had backed his campaign for the past several months and contributed to his record-breaking campaign.

Perhaps the most evocative moment came towards the end, when he asked attendees who had volunteered and gone door-to-door for his campaign to turn on their lights. The arena immediately illuminated in a sea of glowing screens, innumerable.

“We are just getting started. On 4 November we set ourselves free,” Mamdani said in his final remarks.

David Miller
David Miller

A seasoned digital strategist with over a decade of experience helping brands optimize their online footprint and achieve measurable results.